Buy Roofing Leads That Actually Close
Exclusive, qualified roofing leads delivered directly to your business. No shared leads. No competing with 5 other roofers for the same customer. Just homeowners who need roofs and remember YOUR company name.
Get Roofing Leads See How It Works
Quick Summary
Minyona roofing leads cost $41-99 per qualified lead—or $75-150 per booked qualified appointment. With our appointment option, we include call center services and online booking at no extra cost. Setup fee is $4,000 $2,000 (limited time) with no monthly retainers. Unlike Angi or HomeAdvisor, leads are 100% exclusive (never shared) and campaigns run through YOUR ad account, building your brand. Homeowners remember your roofing company—not ours.
What Are Roofing Leads and Why Do They Matter?
Roofing leads are contact details of homeowners actively seeking roof repair, replacement, or inspection services. Quality roofing leads are the lifeblood of any growing roofing company—they represent potential jobs worth $8,000-$25,000+ each.
Roofing lives in a Goldilocks zone for advertising. It's not always an emergency—but it's not something homeowners are excited about either. Here's what actually happens: it rains, and the wife notices a dark spot on the bedroom ceiling. She says, "Honey, you need to call a roofer." He says he will. He doesn't. Six days go by without rain. He kicks the can. She asks again.
He's not on Google searching "roofer near me." He hasn't called anyone. But he knows he needs to do this. Then he's scrolling Instagram at 9pm and sees an ad from a local roofing company. The offer is compelling. The company looks legit. He clicks, answers a few questions, and books an appointment for Thursday. His wife asks about the roof one more time. He says, "Actually, I've got a guy coming Thursday." That's the customer Meta advertising reaches that Google and SEO never will. They're not searching—but they're ready.
But not all roofing leads are created equal. The difference between a $30 shared lead from a marketplace and a $99 exclusive lead from a brand-building campaign can mean the difference between chasing tire-kickers and closing $15,000 roof replacements.
What Types of Roofing Leads Can You Buy?
There are three main types: shared leads (sold to 3-5 contractors), exclusive leads (sold to one contractor), and appointment-set leads (pre-scheduled consultations). Exclusive leads convert at 3-5x the rate of shared leads.
Shared Roofing Leads
Platforms like Angi, HomeAdvisor, and Networx sell the same lead to multiple contractors. You're racing to be first to call, competing on price, and hoping you can stand out. These typically cost $15-50 per lead but close at 2-5%.
Exclusive Roofing Leads
Only one contractor receives the lead. No competition. The homeowner expects YOUR call, not a bidding war. These cost more ($50-150) but close at 10-20%+ because you're the only roofer they're talking to.
Appointment-Set Leads
A call center contacts the lead and schedules an in-home appointment for you. Higher cost per appointment ($150-300), but you're walking into a confirmed meeting rather than playing phone tag.
| Lead Type | Cost Range | Close Rate | Brand Building |
|---|---|---|---|
| Shared Leads | $15-50 | 2-5% | ✗ No |
| Exclusive Leads | $50-150 | 10-20% | Varies |
| Minyona Exclusive | $41-99 | 15-25% | ✓ Yes |
How Is Minyona Different From Other Roofing Lead Companies?
Minyona is the only roofing lead service that builds YOUR brand. Campaigns run through your Meta ad account with landing pages featuring your logo, your name, and your reputation. When homeowners need a roof, they remember your company—not ours.
Most lead generation companies build their own brand. Angi wants homeowners to think "I'll check Angi." HomeAdvisor wants to be the first name people remember. You're buying leads, but you're building THEIR brand equity with every dollar you spend.
Minyona flips this model. We create custom Facebook and Instagram campaigns that run through YOUR business manager. The landing pages feature YOUR company. The follow-up comes from YOUR brand. Six months from now, homeowners in your market will think of YOUR roofing company—not some lead platform.
What You Get With Minyona Roofing Leads:
- 100% exclusive leads — Never shared with other roofing contractors
- Your brand everywhere — Ads, landing pages, and follow-up all feature your company
- You own the data — Campaigns run through your ad account; you keep the pixel data forever
- Qualified submissions only — Zip code verification, real contact validation, intent filtering
- Call center included — We'll contact and book appointments at no extra charge
- No monthly retainers — Pay only for qualified leads, not promises
How Much Do Roofing Leads Cost?
Minyona offers two pricing options: $41-99 per qualified lead (you call and close), or $75-150 per booked qualified appointment (we book it for you with call center services and online booking included at no extra cost). Setup fee is $4,000 $2,000 (limited time). There are no monthly retainers—you only pay for results.
Roofing Lead Costs by Channel: The Full 2026 Industry Breakdown
The average cost of a roofing lead across all paid channels is approximately $105 in 2026. But that number is misleading—costs range from $0 (referrals) to $500+ (Google Ads in competitive metros) depending on the channel, exclusivity, and lead quality.
| Lead Source | Cost Per Lead | Close Rate | Effective CPA |
|---|---|---|---|
| Referrals / Word of Mouth | $0 | 40-60% | Near $0 |
| SEO / Organic Search | $0-50 effective | 20-40% | $100-250 |
| Shared Leads (Angi, HomeAdvisor, Thumbtack) | $25-75 | 2-8% | $900-3,000+ |
| Affiliate / Marketplace Leads | $40-100 | 5-12% | $800-2,000 |
| Facebook / Meta Ads | $25-110 | 10-20% | $250-1,100 |
| Exclusive Leads (performance partner) | $41-150 | 15-25% | $200-1,000 |
| Google Ads (search intent) | $100-500+ | 15-30% | $500-2,500 |
| Exclusive Booked Appointments | $75-300 | 25-40% | $200-1,200 |
Frequently Asked Questions About Roofing Leads
How quickly can I start receiving roofing leads?
Most roofing campaigns are live within 5-7 business days after onboarding. We need to build your custom landing pages, set up tracking, and create ad creative. Once live, leads typically start flowing within 24-48 hours.
What areas do you serve for roofing leads?
We generate roofing leads anywhere in the United States where there's sufficient population density for Meta advertising. We target your specific service area zip codes—no leads from 50 miles away.
What counts as a "qualified" roofing lead?
A qualified lead has: verified contact information, confirmed service area (your zip codes), expressed intent for roofing services, and passed our validation filters. Bad numbers, out-of-area submissions, and obvious spam don't count—and you don't pay for them.